I got big laughs from the marketing video they did with their Klunker. This one's in the same league.
My only problem with their recent upgrades and releases is not seeing mounts for racks or fenders like the Surly model that can double for dirt and commuting. I share a nice commuter bike with my wife who would give me some level of shame or pain if that commuter ability disappeared or a specialty bike showed up.
The funny Klunker video if you haven't seen it (maybe should be seen before the cross video):