I ride more west, south and northwest but this applies to all the longer rides I do.
Be mindful of wind direction and speed. It can make a big difference when you're out for a long ride. Comfort stuff is important. I can sit on Zoic liners I think they call "carbon" longer than any other shorts I have I believe is because they are thinner which might see counterintuitive. If you are going on a mostly unpaved route or bumpy route how supple your tires are adds up.
For food I carry some sports food bars but like to make a sandwich or two, bring fresh and dried fruit. Eating more normal or whole foods works better for me on long days and after the rides. Some like the Nuun (I think) tablets with caffeine. I'll tend to buy a caffeine beverage at a stop.
Rail trail riding can be blessing and curse for me. I can get hand and foot numb issues and more body pain on simple pathways more than rides with more climbs and turns. Quite often I do routes that combine the rail trails with other ridding or make loops instead of out and back. If you have a Ride With GPS account you can search out lots of century routes and build your own routes. Google Maps with bike routes selected helps make routes too. The "Gravel Map" site also helps me with routes.
For the wind direction and speed topic and going east, remember there is rail trail that goes south through Jefferson, Ft. Atkinson and Janesville. That could help you stay off of roads and cut headwinds.